designer | visual storyteller 📷🎨✒️

Hello! I’m a Senior Product Designer focused on building and scaling AI-powered B2B products in early-stage environments.

At Codefi, I lead product design for Traction Studio AI, evolving the platform from pre-alpha to open beta and preparing it for GA launch. I work in close partnership with product and engineering to define complex workflows, shape monetization strategy, and establish scalable UX foundations. My work includes designing AI-native interaction patterns, from conversational interfaces to transparency and trust systems, while operating in fast-moving, ambiguous environments.

Previously at ConGenius, I served as the solo designer for a pre-construction sales and estimating SaaS platform, owning end-to-end UI across CRM, quoting, and job-costing workflows. I helped reduce quoting time by 60%, built early design system foundations, and supported product growth through close collaboration with leadership.

I graduated from Purdue University with a B.S. in User Experience Design, a minor in Psychology, and a certificate in Collaborative Leadership.

Outside of product design, I’m a photography enthusiast (landscapes and street are my favorites) and occasionally explore creative writing, both of which shape how I observe, frame, and communicate ideas through design.